A great product is just the first step in achieving DTC success.
A great product is just the first step in achieving DTC success.
Scale depends on a combination of a product’s value proposition, positioning, brand, pricing and audience, and how they interact in the real world.
Scale depends on a combination of a product’s value proposition, positioning, brand, pricing and audience, and how they interact in the real world.
Before onboarding a product, ZyG runs an Agentic Marketability Test that analyzes all of these factors and delivers the ZyG Score, a go/no go signal on a product’s scale potential.
Before onboarding a product, ZyG runs an Agentic Marketability Test that analyzes all of these factors and delivers the ZyG Score, a go/no go signal on a product’s scale potential.
[ 1 ]
[ 1 ]
Product Analysis
Product Analysis
Automated analysis of a product’s value proposition, innovation in the market, positioning, pricing and audience.
Automated analysis of a product’s value proposition, innovation in the market, positioning, pricing and audience.
[ 1 ]
Product Analysis
Automated analysis of a product’s value proposition, innovation in the market, positioning, pricing and audience.
[ 2 ]
[ 2 ]
Brand & Store Generation
Brand & Store Generation
Adaptation of the brand assets to DTC and creation of an online store, including all content, shopping components, and optimized conversion funnel.
Adaptation of the brand assets to DTC and creation of an online store, including all content, shopping components, and optimized conversion funnel.
[ 2 ]
Brand & Store Generation
Adaptation of the brand assets to DTC and creation of an online store, including all content, shopping components, and optimized conversion funnel.
[ 3 ]
[ 3 ]
Creative Generation
Creative Generation
Generation of dozens of versions of creatives, video and static, testing different angles and value propositions.
Generation of dozens of versions of creatives, video and static, testing different angles and value propositions.
[ 3 ]
Creative Generation
Generation of dozens of versions of creatives, video and static, testing different angles and value propositions.
[ 4 ]
[ 4 ]
User Acquisition Campaigns
User Acquisition Campaigns
Campaigns deployed across strategic channels to evaluate audience responsiveness, as well as algorithm and platform dynamics.
Campaigns deployed across strategic channels to evaluate audience responsiveness, as well as algorithm and platform dynamics.
[ 4 ]
User Acquisition Campaigns
Campaigns deployed across strategic channels to evaluate audience responsiveness, as well as algorithm and platform dynamics.
[ 5 ]
[ 5 ]
Metric Analysis
Metric Analysis
Analysis of dozens of platform metrics, from CPM to proprietary engagement metrics, to model and evaluate the product’s scale potential.
Analysis of dozens of platform metrics, from CPM to proprietary engagement metrics, to model and evaluate the product’s scale potential.
[ 5 ]
Metric Analysis
Analysis of dozens of platform metrics, from CPM to proprietary engagement metrics, to model and evaluate the product’s scale potential.
0%
0%
[ 6 ]
[ 6 ]
ZyG Score
ZyG Score
The ZyG score is a data-driven prediction of a product’s ability to become a massive, profitable DTC brand.
The ZyG score is a data-driven prediction of a product’s ability to become a massive, profitable DTC brand.
[ 6 ]
ZyG Score
The ZyG score is a data-driven prediction of a product’s ability to become a massive, profitable DTC brand.
Are you a product innovator, entrepreneur or DTC brand seeking scale?
A great product is just the first step in achieving DTC success.