A great product is just the first step in achieving DTC success.
A great product is just the first step in achieving DTC success.
Scale depends on a combination of a product’s value proposition, positioning, brand, pricing and audience, and how they interact in the real world.
Before onboarding a product, ZyG runs an Agentic Marketability Test that analyzes all of these factors and delivers the ZyG Score, a go/no go signal on a product’s scale potential.
Scale depends on a combination of a product’s value proposition, positioning, brand, pricing and audience, and how they interact in the real world.
Before onboarding a product, ZyG runs an Agentic Marketability Test that analyzes all of these factors and delivers the ZyG Score, a go/no go signal on a product’s scale potential.
[ 1 ]
Product Analysis
Automated analysis of a product’s value proposition, innovation in the market, positioning, pricing and audience.
[ 1 ]
Product Analysis
Automated analysis of a product’s value proposition, innovation in the market, positioning, pricing and audience.
[ 2 ]
Brand & Store Generation
Adaptation of the brand assets to DTC and creation of an online store, including all content, shopping components, and optimized conversion funnel.
[ 2 ]
Brand & Store Generation
Adaptation of the brand assets to DTC and creation of an online store, including all content, shopping components, and optimized conversion funnel.
[ 3 ]
Creative Generation
Creative Generation
Generation of dozens of versions of creatives, video and static, testing different angles and value propositions.
[ 3 ]
Creative Generation
Generation of dozens of versions of creatives, video and static, testing different angles and value propositions.
[ 4 ]
User Acquisition Campaigns
Campaigns deployed across strategic channels to evaluate audience responsiveness, as well as algorithm and platform dynamics.
[ 4 ]
User Acquisition Campaigns
Campaigns deployed across strategic channels to evaluate audience responsiveness, as well as algorithm and platform dynamics.
[ 5 ]
Metric Analysis
Analysis of dozens of platform metrics, from CPM to proprietary engagement metrics, to model and evaluate the product’s scale potential.
[ 5 ]
Metric Analysis
Analysis of dozens of platform metrics, from CPM to proprietary engagement metrics, to model and evaluate the product’s scale potential.
86%
86%
[ 6 ]
ZyG Score
The ZyG score is a data-driven prediction of a product’s ability to become a massive, profitable DTC brand.
[ 6 ]
ZyG Score
The ZyG score is a data-driven prediction of a product’s ability to become a massive, profitable DTC brand.
Are you a product innovator, entrepreneur or DTC brand seeking scale?
Are you a product innovator, entrepreneur or DTC brand seeking scale?
A great product is just the first step in achieving DTC success.